Must be some expensive sock yarn

last time I saw, this yarn wasn't this expensive....$310 list price?
http://www.amazon.com/Lion-Brand-Magic-Stripes-Stripe/dp/B0001DUFIS/ref=pd_sim_k_1/103-9864662-4139016

michelle
started Duck bootie number 2 with this great knitting weather, and succombed to buying sequined yarn at Spotlight.

I'm like a bower bird, anything shiny and blue.